Marketing Plan
MORE EXPOSURE! *** MORE BUYERS! *** MORE OFFERS! *** MORE $$$!
WHERE IS YOUR NEXT BUYER?
The most important part of listing a property is not what the agent does to get the listing but what she does with the listing once she has it. After you’ve hired us to represent you, here is an example of what you can expect:
MAKING SURE YOU'RE READY:
· Current Market Evaluation - helping you chose the right price for your property
· Estimated Proceeds Sheet
· Curb to curb checklist - Staging your home to sell!
DISCUSS ORDERING THE FOLLOWING:
· Home protection plan during the listing period
· Physical inspection before home goes on the market
· Termite inspection
· Septic tank inspection
· Natural hazards report
· All the required seller disclosures
· HOA documents (if applicable)
MEDIA:
· Virtual tour of the property (featured on Realtor.com, Troop.com, personal websites, MLSs & MORE!)
· Toll Free Numbers (24Hour Free Recorded Messages are put on ALL marketing pieces. Potential buyers often times will not call a direct number to speak with an agent. We compel them to listen to a message about your property. Once they call, they have the option to leave a message with their information, be connected directly to us OR we have the option to call them back. With the Call Capture ability, we are immediately sent an email and a test message with the name & phone number of who just called.)
PROPERTY:
· Place a Troop Real Estate “FOR SALE” sign on the property
· Place a lockbox on the home (Supra lockboxes keep accurate records of which agents/brokers show your home. For both security & follow up...this is a wonderful asset!)
· Prepare a professional color photo brochure on your home
· Place a flyer box outside the property (w/unlimited, always stocked flyers)
· Place Special Feature Cards throughout the home highlighting your property’s features & amenities.
· Yes... we use Ugly Yellow Signs! We have found that buyers are more likely to call on a non-tradiitional FOR SALE sign and call a toll free number to hear about the property. We capture their information and follow up to see who they might know who may be interested in your home!
INTERNET - WHERE NEARLY 92% OF HOME BUYERS BEGIN THEIR SEARCH:
· Place your property in the Multiple Listing Service (As a member of several Multiple Listing Services, your home will go into all applicable MLS systems, which include exposure to Simi Valley, Moorpark, Conejo Valley, Ventura, Oxnard, Camarillo, the San Fernando Valley, Santa Clarita Valley, Antelope Valley, Burbank/Glendale and the Greater Los Angeles areas! Recent technology also allows for us to expose your home to 10 Southern California Counties and 18 Northern California Counties!)
· Your home’s own web page ie: www.1234YourHome.info
· Troop Real Estate.com
· Ventura County Star.com
· Zillow.com
· Postlets.com
· Craigslist.com (Updated EVERY 7 days to refresh placement!)
· YouTube.com
· Through our subscribed technology, you will also see your home syndicated on Google Base, Hot Pads, Enormo, Backpage, DotHomes, Oodle, Trulia, Greebo, HomeGain, Viewr, Vast, ByOwnerMLS, and MORE!
· Real Estate websites locally & across the Nation (using IDX -Internet Data Exchange- technology for National & International Exposure!)
REALTOR.com:
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#1 in unique visitors per month (nearly 5.7 million consumers)
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Showcased Homes (your home will be showcased first, above non-showcased homes)
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Featured Homes (your home will appear as a featured home, above non-feautred homes and stand out on the left hand side of the page.
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Realtor.com is consistently where most home buyers search for homes for sale. We subscribe to the top Realtor.com services and utilize their web placement and technology to exposure your home and put potential buyers directly in contact with us to set up showings on your home.
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Use of highly demanded rich media such as virtual tours, maps to your home, neighborhood comparables, monthly calculators, up to 25 photos of your property, instant email communication & MORE!
EMAIL:
· Email a feature sheet to 650+ Troop Real Estate agents across the county
· Email a feature sheet to 3000+ real estate agents with other brokerages
· “E-marketing” strategies sent to nearly 5000+ in database distribution (with links to send to your friends, family & co-workers!)
o e-flyers
o e-just listed cards
o e-open house postcards
o e-brochures
o e-home postcards
o e-newsletters
· Electronic Marketing Proposal (A series of important information will be put together in an electronic format and sent out to all interested parties. Information may include Pictures of the property; Various opportunities your property presents; Comparable properties & home values; Plat map & aerial view; Proposed survey; A list of vendors -architects, engineers, city officials, lenders, etc.- that may be useful when doing investigations on the property & MORE!)
PRINT ADVERTISING:
· “New on the Market” & “Just Listed” postcards (Targeted to buyers demographically most likely to move into your property)
· Listing endorsement letters from you, the property owner!
· Business cards of your home to include in mailers and for you to pass out. (These cards encourage people to refer others to your property and give them an easy, 24-hour FREE recording to call on your property!)
· Place your property in local print media which may include:
o Ventura County Star
o The Daily News
o Los Angeles Times
· Specialty Print Advertising (For Luxuary homes)
o Homes & Land
o Press Releases in Local News Publications
o For Luxury Homes & Estates, we also offer advertisement in:
o Luxury Real Estate Magazine
o Unique Homes
o The Robb Report Collection
o duPont Registry
o Wall Street Journal
o Variety
o Estates West
CARAVAN:
· Pitch at Tuesday Office Meetings
· Caravan your home to 30-60 local Troop Real Estate Agents & Brokers
· Pitch at Association/MLS Meetings
· Caravan your home to up to 50 Top local Agents & Brokers
· Offering brokers an incentive to view your home over others (Cash drawings, gift cards, etc.)
DATABASE CROSS REFERENCING:
· Troop Real Estate database (Emails are sent to users who log on & register to Troop.com who view similar properties to yours)
· Personal database (Your property is advertised to all of our clients, family, friends, vendors, etc. in our personal database via phone, mail and/or email)
· Past client database (Property advertisements are sent to all my past clients & Referral Rewards are offered to those who help “SPREAD THE WORD” on your home)
· Agent/Broker database (Cross referencing your home to a list of agents who have shown or listed similar properties in the same price range)
· Buyer/Broker database (Troop Real Estate is one of the few brokerage firms who work with buyers EXCLUSIVELY. We cross reference the amenities and price range to the features of your property to a list of EXCLUSIVE buyers)
OPEN HOUSE:
· A Friday or Saturday Broker Open House
· Open houses held as often as possible
· Open house dates advertised prior to open house on yard sign, local newspapers, the Multiple Listing Service, Realtor.com, personal website, mailers, OpenHouse.com, etc.
· Mortgage representatives often accompany an agent to your open house to qualify buyers on the spot!
NETWORKING:
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Social networking sites (ie: Facebook, MySpace, Linked In, Twitter)
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Real Estate Blogs (ie: Active Rain, Wordpress)
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Promotion to lenders (Letting qualified buyers & investors know about your property)
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We offer agents & broker incentives to sell your property
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We offer buyers incentives to purchase your property
THE BENEFITS OF RELOCATION:
· We bring buyers to Los Angeles & Ventura Counties by being members of various regional, national, and International referral/relocation organizations.
FOLLOW UP:
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Follow up with potential buyers
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Follow up with agents that show the property via phone and HomeFeedback.com (an automated email communication software that emails agents and brokers immediately after they view or show the property and captures their opinion of price and how your property compares to what the competition is.)
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We keep in constant communication with you!
If your property has not sold in 3 weeks, we reassess your home's value & market conditions then repeat and adjust our marketing strategies accordingly.
Marketing strategies may vary.
Customize your marketing plan today! Fill in the information below and we'll email you your home's value!
